Facebook Trigger Words
As a deal blogger in my previous life I soon learned that certain words in my Facebook page posts didn’t perform as well as others. It’s one of the hardest niches to get content seen as deal blogging posts normally contain the words such as free, save, coupon, discount, and others.
At first it was a theory I had, then I found other bloggers had found the same results, and then this article on Facebook was published, Reducing Overly Promotional Page Posts in News Feed.
It’s a good read.
Pages that post promotional creative should expect their organic distribution to fall significantly over time.
The idea is to increase the relevance and quality of the overall stories – including Page posts – people see in their News Feeds.
It’s so easy to use words that Facebook sees as promotional that could kill your presence in your fans news feed, therefore lowering your reach.&url=http://www.billiehillier.com/facebook-trigger-words/" data-link="https://twitter.com/share?text=Are+you+killing+your+Facebook+page+reach+with+these+words%3F+%23BloggerTips&via=">&url=http://www.billiehillier.com/facebook-trigger-words/" rel="nofollow noreferrer noopener" target="_blank">Are you killing your Facebook page reach with these words? #BloggerTipsClick To Tweet
ASSUMED Facebook Page Triggers:
On another note I have had others tell me that any hashtags or #Ad or #Sponsored do not do well but I personally have not tested since I do not do sponsored posts anymore.
Want to share your articles with these types of words and still be seen by your fans? Below are a few ideas to help with “promotional posts”
- Some Facebook users will use characters such as * or – to separate the letters but like Google, I think Facebook is smart and will soon catch on to it.
- Create a graphic to go with the post with the call to action as part of the graphic.
- Kate of Coupon Cravings has mixed up posts with success by using graphics and add information in the comments. (Coupon Cravings on Facebook)
Do you have words to add to the list?
Do you have ideas on other words or “work arounds” that have worked for you? Comment below to share with others reading this article.
Facebook Organic Reach References and Resources:
Facebook Trigger Words
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