Article Marketing Plan
In my opinion, there are a few ways bloggers miss the boat when it comes to marketing their content such as:
- They write a single article without supporting articles to keep readers on their site
- They do what I call “robot marketing” which is they market all their articles the same… each… single… time
- One they publish, they typically don’t remarket them
One thing I try to stress over and over to bloggers is that they need a plan. YOU NEED A PLAN. You should at least have a business plan and as part of your business plan you should include a robust marketing plan. Personally, I like to break the “generic marketing plan” down even more and develop more focused marketing plans, e.g., an article marketing plan.
What is an article marketing plan?
An article marketing plan is developed around the article TYPE or CATEGORY. If you blog about more than one topic, then you for sure need to develop one for each focus of your site.
Determine Each Category
For content developers who write about more than a focused niche (DIY or food only), I recommend that you create an marketing plan for each category type. This works for MOST bloggers. If you are not sure about how to approach yours by category or need help, join the Facebook group Growing My Blog for interactive help.
Where is Your Audience
This is where most bloggers do the “robot marketing” for their articles – they treat the marketing for each category TYPE the same.
You know… hit publish, share to social media, do a few chore threads, and never look at it again.
STOP ROBOT MARKETING!
This is assuming that the audience for each category type is equally hanging out on all the social media platforms. Realistically, I do not see that happening. As I have said, each type of article should be marketed with the “core marketing” efforts such as social media but you should take it a step further by identifying other places the audience for the article type “hangs out” online. Because of this, you really need to dig into your Google Analytics and figure out which articles performs the best and where. Is there a common social media platform that a category performs better on than others? If so, then you may want to add this information to your article marketing plan to hit those platforms more than the others.
Levering Other Influencer’s Following
Using other blogger’s influence should for sure be part of your marketing plan. If you need ideas, below are examples for you to research for consideration.
Note I will be writing separate articles on each bullet and link them up when published covering best practices to help you. Sign up for my newsletter to be informed when these articles are published.
- Content syndication
- Facebook groups
- Facebook pages
- Forum postings
- Guest posting
- Linky party aka blog hop
- Pinterest group boards (Click here join the Facebook group, Pinterest Group Boards)
- Round up groups
- Social bartering
- Submission Sites – Are you a DIY guru or a recipe developer? Track down those submission sites that want your content! (Click here to view our list of recipe submission sites.)
Do you have suggestions that I didn’t mention in the list above? Drop a comment below to share with others.