There isn’t much difference between promoting an article roundup as there is with promoting your everyday blog content. Today we will discuss methods in which you can use to get that article roundup in front of a wider audience as a means to increase traffic and ad revenue.
Social Media Shares
You will want to be sure to use a program like Hootsuite or CoSchedule to promote your article roundups on all social media outlets possible. Make sure that your article roundup is being shared at least once per week on Twitter and Facebook. In addition you will want to have your article roundup placed on Pinterest boards that are relevant to the niche, this may mean coming each day to pin the article roundup to a different Pinterest board for maximum traffic. You will also want to share the photo collage of the article roundup via Instagram and share the content on LinkedIn. These are all great places to ensure you are reaching as wide of an audience as possible.
Blogger Chore Threads
This is a great place to gain maximum exposure, blogger chore threads! This is a popular area of Facebook where groups have been created to help bloggers promote each other’s content. You will want to find some social share, blog commenting and Facebook Page groups that are built to help encourage the community to share each other’s content. Search on Facebook for “blog comments”, “social shares” and “Facebook Page Likes” or something along those lines to find the perfect blogger chore thread groups to become a member of. Once you have become a member you can start sharing your content within the groups so as long as you follow all of the rules set forth in the group.
Once you start to market this one article roundup, you will want to plan to have one article roundup once a month at a minimum. This will help boost traffic and exposure online via your blog and social media. Once you have finished this one article roundup, and then move on to plan the next article roundup. The key to being sure that this helps, rather than hurts, your blog is to use difference resources each time. Also be sure create a photo collage for each that is unlike the last article roundup.
When you are looking to promote article roundups, you will ultimately be seeking out additional ways to promote your everyday blog content. Be regularly active on all social media channels; be sure you have a Pinterest, LinkedIn, Instagram, Twitter and Facebook account. Social media is going to be the best outlet to market your article roundup with Pinterest being the most high ranking of them all, that photo collage you created in the article roundup with determine if you get that organic traffic from Pinterest or not.